AFL Kids YouTube

YouTube Channel (2018) Client: AFL Kids Role: Director, Camera, Editor In mid 2018 Sydney based production company Marquee Studios approached me to head a re-brand of the AFL kids YouTube channel. The initiative targeted 6-12 year old YouTube viewers in Australia and the US, connecting them with their favourite AFL stars who would appear in fun situations often seen on YouTube but never before in AFL related spaces . Overall the re-brand was a great success with both of the three month targets achieved in under two months: reaching over 1 million total views and doubling subscribers from just over 2 thousand to 4.