NERF Advertisements

TV commercial & Social Video (September 2018) Client: Hasbro & Cartoon Network Roles: Director, Producer, Editor, B Camera, Animation This project , comprised of 4 social videos and 5 TV commercials, aimed to showcase a new range of NERF products being used in real-life play. The videos are mostly made up of unscripted play with real fans of the blasters. Due to this we approached the shoot as if it were documentary rather than an ad to emphasise the idea that this is what playing with the toy can really be like.